What Is Pay Per Click Marketing?

 What is Pay Per Click Marketing…

Can Pay-Per-Click Help Me?

What is Pay-Per-Click, we have been talking about Affiliate Marketing and how you can start making money promoting other peoples products. Promoting affiliate products through social media and SEO are just a couple of free ways to generate free traffic for your website or affiliate products.

There are also paid marketing methods such as PPC marketing to generate traffic which involves very careful keyword research or you can get take when running paid ads on Facebook, Bing or Google Adwords. All these are great ways to generate traffic, PPC Traffic.

What Is Pay-Per-Click?

PPC is short for Pay per click and it’s a type of online advertising that you have to pay for but you only pay when someone clicks on your ads. Along with search engine optimization (SEO), it’s one of the major methods affiliates can use to generate traffic to their websites.<

ppc ad examplesA pay-per-click ad is a small, four-line ad consisting of a headline, it has two short lines of text and a web address. but this is not a graphic ad it contain no graphics, color variations, music or video clip, and you can’t pay extra to get more space. Sounds and looks kinda basic, right. But PPC ads are can be one of the most powerful ways to advertising online because they are keyword specific and highly targeted.

Instead of your ads being displayed to whomever happens to be passing by, like watching TV or walking or driving pass a billboard advertising, pay-per-click ads are only displayed to people who are searching for a specific  topic by searching for related information, or by going one step further and visiting a website. Which is a lot more effective for you as the affiliate and your chances of success are a lot higher than if you were using any other type of advertising method.

Another enormous benefit of Pay Per Click programs are that you only pay when someone clicks on your ad. This doesn’t mean that you’re getting a sale, but it’s much better than just paying to have your ads shown everywhere which is pay-per-impression or (Cost Per Impression)Cost per impression (CPI), or “Cost per thousand impression” (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.

Learning the essentials of how PPC marketing works, will include:

  • Keywords – how to find profitable keywords and how to categorize them.
  • How to write an exciting and compelling ad.
  • Ad placement — How to get your ad ranking in the top four positions for maximum exposure.
  • How to design your landing page (the page your ad links to) to win maximum brownie points with the search engines.
  • How to track your conversions so you can learn which ads are doing well and which ones aren’t.

But to start the most important place for you to start is with keyword research and SEO, the more your site is optimized the better you will do in the search engine and the easier it will be when you need to do keyword research a lot easier and could eventually yield great profits for you when you paid marketing like Pay Per Click.

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